Company provides on-premise media solutions that elevate customer experience
NEW YORK, October 15, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today, the third and final day of its annual Video Everywhere Summit, that Mood Media has joined the association.
Mood Media, headquartered in Austin, Texas, is the world’s leading on-premise and connected media solutions company dedicated to elevating the customer experience. The company provides in-store media solutions that help businesses connect with their customers, enhance their brand image and increase sales.
Barry Frey, President & CEO of DPAA, said, “Mood Media does a great job of creating greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions. We welcome them to our community of members.”
Paul Jankauskas, Senior Vice President of Content Platforms at Mood Media, said, “This week’s Video Everywhere Summit is a great example of how DPAA brings together the digital out-of-home and advertising communities to discuss mutual interests, industry trends and other important issues. We are pleased to now be a part of this esteemed group and look forward to once again working with Barry and his team, and supporting its many initiatives.”
The setting for today’s announcement, DPAA’s annual global Video Everywhere Summit, is being held as a livestream production over three days from October 13-15, 11am – 2:30pm ET each day. Content pillars for the OOH industry’s tent pole event include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of Media and Brands, with additional content showcasing the aggressive growth of digital out-of-home advertising.
About Mood Media
Mood Media is the world’s leading on-premise and connected media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions. We reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood Media’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Barry Frey on Twitter: @barryfrey
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