At DPAA’s Global Summit, Where Digital Meets the Real World, participants will get an inside look at modern movie marketing from Dana Nussbaum and Christian Davin, Co-Heads of Motion Picture Marketing at Warner Bros. To register for the Summit and for more information click HERE. In a fireside chat with The Ankler’s Sean McNulty they’ll discuss how movie marketing taps into today’s digital media. Discussion topics will include.
- Leveraging audience insights for targeting and media optimization.
- Media selection in today’s omnichannel mix.
- Adding digital components to out of home.
- Using AI in movie marketing.
- Corporate culture and how it generates the big idea.
Motion Pictures are heavy users of OOH for its ability to drive ticket sales! Join us at the DPAA Summit as we hear from these marketing stars about these timely topics and their use of out of home.
In addition to Warner Bros. Pictures, this year’s Summit features CMOs from Marc Jacobs, Paramount +, journalist Chuck Todd, performances from Broadway’s MJ The Musical, and industry leaders from Dentsu, Madhive, Outfront, Screenverse, Vistar, AdQuick, Broadsign, AI expert Shiv Singh and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
