Mobile Integration Committee – Guidelines and Best Practices

OVERVIEW

This presentation is a guide for implementing and integrating mobile with digital place based media, as an extension of content and advertising campaigns, with the goal of producing the best results and greatest ROI. The contents of this deck are meant to be a tool for all of the stakeholders in leveraging mobile and its benefits; in particular, consumers, media owners, brands, agencies, and the technology partners that support them.

The Best Practices laid out in the following slides pertain to creative design, display sizing, and content (static and dynamic). It addresses the value of mobile for various categories of stakeholders, consumers, and industries, as well as enumerates the types of mobile technologies available today. Also outlined within…  DOWNLOAD FULL RESOURCE >>