Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board. This senior marketer will discuss Microsoft’s overall marketing strategy and how their creativity and brand has evolved. She’ll address the complexity of technology in marketing today and ways to better manage and simplify this. This discussion will cover how this applies to the many media options today, and how to best engage with consumers, including her views on programmatic, advertising and Digital Out of Home opportunities.
An important conversation with one of marketing’s superstars. To see Kathleen live at the October 11 DPAA Global Summit just click here to get your passes.