LANSING, MI—Michigan State University recently upgraded the in-bowl LED displays at the Jack Breslin Student Events Center with video technology from SNA Displays. The Breslin Center is home to the MSU men’s and women’s basketball teams as well as the Spartans’ volleyball program. The multipurpose arena has more than 16,000 seats and hosts a variety of events including commencement ceremonies, concerts, comedians, professional wrestling, and other live entertainment.

Owner’s representative and technology consultant, Anthony James Partners (AJP), provided comprehensive design, procurement, and construction administration services, supporting MSU in the selection of SNA Displays to manufacture and install the new digital display network.

The Breslin Center’s focal point, a giant centerhung video display system, was completely replaced with a new structure, hoist system, and video technology by SNA Displays. The centerhung features four slightly curved 4 mm BOLD Interior™ LED screens joined together with tight seams to create a seamless digital canvas with 360-degree viewing. Unwrapped, the centerhung’s display dimensions would be 14 feet tall and 104 feet long (1,080 x 7,920 pixels). The display system processes more than 8.5 million pixels.

Additional features of the centerhung include cladding and LED strip lighting by Phoenix Signs as well as a massive backlit Spartans logo facing down toward the court.

SNA Displays also provided a 360-degree LED ribbon board in the arena. At approximately four feet tall, the new 10 mm ribbon display extends all the way around the Breslin Center’s bowl, more than 725 linear feet (112 x 22,208 pixels).

The arena’s new digital signage package also includes a courtside table equipped with a 3.9 mm BOLD™ Interior LED video display.

“It’s a really good-looking centerhung that complements the building and its history, and SNA made the custom scoreboard design come to life,” said Michael Rowe, AJP’s chief executive officer. “The combination of the new high-definition LED replay screens, along with the new ribbon boards, are a great addition to the electric atmosphere at the Breslin Center. We have enjoyed a great relationship with Michigan State Athletics spanning well over a decade. SNA Displays did a great job looking after one of our most valued customers.”

“We’re honored to work with such a class-act Big Ten program like Michigan State athletics as well as the Anthony James Partner’s team to provide our technology in one of the highest-profile venues in collegiate sports,” said Jason Helton, executive vice president for SNA Displays. “The cutting edge centerhung sets the standard for large, multipurpose arenas like the Breslin Center.”

The new display system employs a multifaceted video management tool, Ross Video’s XPression Tessera, along with a hardware platform including a Carbonite Ultra power switcher and an Ultrix router.

Phoenix Signs provided structural and cladding fabrication services, including lighting elements and the centerhung’s large Spartans logo feature. Bumgarner Construction provided extensive installation services.

For more details, visit SNA Displays’ MSU Breslin Center portfolio page.





About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at



About Anthony James Partners

Anthony James Partners (AJP) is an industry-leading Owner’s Representative and Technology Consultant that specializes in large-scale technology design and acquisition. AJP works with top professional sports teams, college campuses and facility managers across North America and Europe. Key services include Infrastructure Review, Design, Financial Modeling, Procurement, and Construction Administration. Technology disciplines include LED Display Systems, Broadcast TV and Video Replay, Structured and Broadcast Cabling, Audio, Wi-Fi, DAS, Distributed TV, Event and Specialty Lighting, and more.

Visit to learn more, or connect with AJP on Twitter and LinkedIn.