As the ad world steers into a new era of technological innovation, brands will be able to engage effectively with an evolving audience through billboard ads in the Metaverse.
Date – 15th Feb 2023 – Lemma, an independent supply-side platform for large format ads, has announced its partnership with Maxamtech Digital Ventures, launching its metaverse billboards to real-world digital out-of-home clients.
Advertising in the virtual world mimics the brand’s actual world representation. Brands can now create a dual experience for audiences in the virtual and physical worlds through Lemma, doubling the overall impact.
The collaboration between Lemma and Maxamtech will assist global brands in creating an indelible brand impression on untapped audiences through the virtual billboards in the Metaverse, connecting the brand story seamlessly across both realms.
Billboard advertising in the Metaverse is currently relatively affordable. The costs of running a campaign in virtual space are low, making it a potentially lucrative opportunity to target a new audience entering the Metaverse.
Maxamtech is a prominent player in the market, with a growing audience in gaming and virtual worlds. Maxamtech and Lemma will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page.
Gulab Patil, Founder and CEO of Lemma, said,” Metaverse billboards can reach a global audience and help expand a brand’s reach and target new markets efficiently. Further, virtual billboards can show unique advertisements to each user based on their demographics, interests, and actions. Ad personalisation reduces waste and boosts the efficiency of advertising campaigns as a whole.” He continues, “Our decision to offer metaverse billboards to the clients will ensure that brands who aim to reinvent themselves to align with audiences in the Metaverse as new patterns of behaviour and consumption emerge will be able to do hassle-free through Lemma.”
“We are constantly looking for new and exciting ways to grow and monetise our gaming platform, and this partnership with Lemma presents a perfect opportunity to do so. We look forward to working with them to offer brands and advertisers innovative ways to reach audiences with engaging and cutting-edge new ad units,” concluded Xerxes Mullan, Founder of Maxamtech Digital Ventures
Brands can begin with billboard ads and expand into events, product placement, content creation, virtual influencers, and other metaverse advertising opportunities, making billboards the entry point for brands to explore Metaverse advertising.
About Lemma
Lemma is the fastest-growing independent SSP for Large format ads, envisioning the transformation of DOOH into the mainstream digital ecosystem by establishing direct connections with leading global Demand Side Platforms. Lemma has enabled multi-channel buyers and suppliers to connect and transact in DOOH without modifying their platforms or doing a custom integration. This is a massive leap forward for the OOH industry, as it increases access to supply and demand from a more comprehensive array of programmatic buyers and sellers around the globe, including APAC, AMERICAS & EMEA.
About Partner
Founded in 2017 Maxamtech Digital Ventures (https://www.maxamventures.com) is led by the gaming industry veteran Xerxes Mullan. Their clients and partners over the years include Vodafone idea, Disney, Sony, Viacom18, Zee5, Ooredoo, Glance, and SpiceJet, among many others. Through innovative games and applications, Maxamtech aims to build a large audience pool in the Metaverse. Maxamtech also currently operates, via its proprietary platform Gaming 360, a variety of gaming destinations. The company was recently acquired by QYOU Media and plans to launch a branded gaming portal in 2023.