Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation.



NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, introducing a new visual identity that illustrates the company’s global evolution, expanded ad formats, and commitment to innovation within programmatic.


Since its inception in 2017, Lemma has focused on transparently leveraging programmatic technology to provide differentiated solutions to advertisers, exemplified by its success within digital-out-of-home (DOOH).


Lemma’s new look and feel emphasize the following:

  • New Global Expansion: Lemma’s strategic expanded market coverage is reflective of its focus on serving global audiences. Lemma enables access to one and a half million screens in fifty-eight countries including North America and EMEA.
  • New Omnichannel Solutions: Building upon success in DOOH, Lemma brings the same innovative mindset and local specialism to emerging media worldwide, including premium inventory across CTV, OTT, audio, and more.
  • Commitment to Transparency & Agility: Lemma commits to transparent partnerships with both the demand and supply sides of the programmatic ecosystem. Utilizing agility to meet shifting marketer needs while providing maximum value for publishers is core to how Lemma innovates. Lemma does not depend on technology with a web-based history and instead seeks to innovate to meet demand and supply needs as global and local markets evolve.


This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a transparent, cost-effective, and flexible platform. In addition, Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enables global discovery for premium inventory across CTV, DOOH & OTT using its proprietary Supply side platform.


The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.


Speaking on the rebranding Gulab Patil, Founder & CEO, Lemma said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”


In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.


About Lemma

Lemma is a leading omnichannel advertising platform for programmatic formats, offering brands, advertisers, demand-side platforms (DSPs), media owners, and publishers unparalleled control, scale, efficiency, and flexibility. Lemma’s suite of AI-based cloud products enables marketers and media owners to unlock the full potential of diverse programmatic advertising channels seamlessly worldwide. With a global presence and expanded footprint in North America and EMEA, Lemma’s Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other rising formats, empowering advertisers to create campaigns that resonate across multiple touchpoints.




Contact Details

Merlin Coutinho