Vohra’s extensive expertise in business development and partnerships to further fuel Lemma’s momentum in the region.


28th -April -2023 – Lemma, an independent omnichannel Supply Side Platform (SSP) announced the appointment of Areef Vohra as country head for Australia and New Zealand. The appointment comes as part of Lemma’s strategy to further expand its presence in the ANZ region.

With a proven track record of growing digital businesses in the ANZ region, Areef is well-equipped to further fuel Lemma’s momentum in the area. In his new role, Areef will be responsible for driving Lemma’s business growth in Australia and New Zealand, leading the company’s sales, brand & agency partnerships, as well as developing and executing strategies to expand Lemma’s market share.

“I am excited to be a part of Lemma’s growth journey in Australia and New Zealand & passionate about the future of Programmatic technology across emerging media.” Areef said, “With the region’s dynamic digital OOH landscape and Lemma’s cutting-edge technology platform, I am confident that we can achieve new levels of success and establish ourselves as the go-to partner for advertisers and DOOH screens owners in the region”.

Prior to joining Lemma, Areef served as Head of Strategic sales and partnerships with MedicalDirector & was previously a commercial director with Veridooh, a verification & measurement platform for DOOH. His extensive experience in developing effective strategies for business growth, team leadership, and territory management, combined with his in-depth knowledge of the digital out-of-home landscape, particularly programmatic and data-driven advertising, will serve as a vital resource to further improve ANZ operations and enhance business outcomes.

We’re absolutely thrilled to have Areef onboard with us at Lemma and are confident that his experience, acumen & expertise will translate to success in his new role.” Said Puneet Biyani, President, Lemma. His know-how in business development and partnerships, combined with his knowledge of the ANZ region, will be instrumental in driving our growth in this important market.

Areef Vohra’s appointment is effective immediately, and Lemma is confident that his contribution will be instrumental in achieving the company’s goals in Australia and New Zealand.