THE DIGITAL TRANSFORMATION OF
GLOBAL MEDIA & OUT-OF-HOME
DOOH Cross-Border Learning & Cocktails
April 15, 2024 @ 4:30pm
This DPAA Global session looks at the growing role of digital out of home advertising in today’s omnichannel mix. Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media.
2024 KEYNOTE
YAMILET BERMUDEZ
Regional President (LATAM)
Mediahub
HELEN MIALL
CMO
VIOOH
2023 SCHEDULE
4:00 PM — REGISTRATION
4:20 PM — FIRESIDE CHAT
Lucio Schneider
Chief Marketing Officer
Eletromidia
Hector Gonzalez
Chief Revenue Officer, US & LATAM
Hivestack
4:35 PM — PANEL DISCUSSION
Claudia Damas
CEO & Partner
Altermark
Ruben Gomez
Director of Business, Data, and Intelligence (LATAM)
GroupM
João Ferraz de Mesquita
Country Manager, Brazil
Amazon Prime Video
5:00 PM — SOCIAL HOUR
6:30 PM — ADJOURNMENT
2024 VENUE
4441 Collins Ave. | Miami, FL
2022 PHOTO GALLERY