Google, Altermark join DPAA’s first Miami event
New York, March 29, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Miami and Latam event on April 19 at 5:00pm ET.
The event, LATAM DOOH, will focus on cross border learning and will feature a case study, discussion and networking. Speakers include Anna De Leo Araujo, Head of Media, Latin America for Google, Claudia B. Damas, CEO & Partner at Altermark, and Karla del Valle, VP of Sales, Mexico & LATAM for Hivestack.
The session followed by cocktails will be held at the popular Miami brewing company “Unseen Creatures”. The event is sponsored by Altermark and Hivestack.
“As Digital Out of Home opportunities, best practices and DPAA members cross borders and as the global ad industry rebounds, this is a perfect time to hold this event,” said Barry Frey, President & CEO of DPAA. “DPAA provides a platform whereby our global members can learn from each other and grow their businesses.”
This event is open to DPAA Members and attendees at the Miami Ad Tech Conference. Please contact your DPAA representative for help with registration.
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.