Publicly traded company offers proprietary programmatic marketplace for buyers & sellers of digital out-of-home advertising
NEW YORK, September 10, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that Kubient has joined the association.
Kubient is a publicly traded company (NasdaqCM: KBNT, KBNTW) that offers a cloud-based programmatic platform, Kubient Audience Cloud, that enables rapid, real-time buying and selling of digital out-of-home advertising. Kubient began trading on the Nasdaq Capital Market on August 12.
Barry Frey, President & CEO, DPAA, said, “Kubient is an exciting, fast-growing company that will help accelerate the availability of DOOH inventory for omnichannel marketers, which in turn will help grow the entire DOOH category. We are delighted to welcome them to our global community of members.”
Peter Bordes, CEO, Kubient, said, “Membership in DPAA is an important and logical step for us. DPAA has been a strong advocate for the adoption of programmatic technology in digital out-of-home, and we are proud to become part of their efforts in this area and also plan to avail ourselves of the many benefits of membership.”
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next-generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out-of-home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual global Video Everywhere Summit will be staged this year as a live-streamed event over three days, October 13-15, from 11am – 1:30pm ET each day. The event will address essential topics with an all-star lineup of agency and brand speakers from around the globe. Registration information is available here.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC