NEW YORK, September 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that ISM Connect has joined the association.
ISM Connect’s next generation digital out-of-home network delivers state-of-the-art video engagement and best-in-class audience measurement. ISM’s combination of 4K screens, high-resolution sensors, and artificial intelligence allows them to identify and engage consumers like never before. With a network footprint of over 250 screens, ISM is aggressively expanding, with roll-outs planned across additional stadiums, convenience store chains and other high traffic locations.
Barry Frey, DPAA President & CEO, said, “ISM Connect is enhancing fan and retail consumer experiences at stadiums and other high-traffic venues, and does a terrific job at providing attribution metrics that offer invaluable insights to brands. We are delighted that the ISM team will be attending our Video Everywhere Summit for the first time as members.”
Reid Schuster, Executive Director of Media, ISM Connect, said, “The DPAA has done a fantastic job of bringing together a diverse array of companies with a common interest in growing digital out-of-home’s share of advertising budgets. We look forward to exchanging insights and participating in all that DPAA has to offer.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. Registration is open for the 2019 Video Everywhere Summit, which will be held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About ISM Connect (www.ismconnect.com)
ISM Connect’s digital out-of-home network improves the visitor experience and enables brand building via on-screen advertising. Through AI technology, our content management and situational awareness solutions deliver premium experiences and provide valuable insights.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Twitter: @DPAAorg
Facebook: @DPAAorg
Instagram: @dpaa_org
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa
Barry Frey on Twitter: @barryfrey
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707