The Future of Media Will Be Built with Real Connections; The DOOH Ecosystem Has Never Been Bigger.

Every year, the DPAA Global Summit reflects where digital out-of-home is headed—not where it has been. This year, that has never been more true.

DOOH is no longer just another media channel. It sits at the intersection of retail media, AI, commerce, creativity, programmatic, measurement, data, and omnichannel marketing. It has become one of the most dynamic forces shaping the future of advertising.

That evolution demands a different kind of industry event.

As the global organization representing the entire digital out-of-home ecosystem, DPAA’s role is more than bringing people together. It is creating the conversations, partnerships, and ideas that move the industry, our partners, and our teams forward. That is exactly what this year’s DPAA Video Everywhere Global Summit is designed to do.

Our 2026 theme, Real Connections, captures what matters most in today’s marketing landscape.

For one day in New York, the industry’s most influential voices will come together to explore how brands are creating real connections with consumers, how technology is creating real connections between data and outcomes, and how our industry continues to build real connections that accelerate innovation and growth.

From breakfast through the closing reception, the Summit will bring together an unmatched cross-section of the marketplace: brand marketers, agencies, retailers, media owners, technology companies, software platforms, hardware manufacturers, measurement providers, commerce leaders and innovators from across the global media ecosystem.

There simply isn’t another event that brings together this breadth of expertise in one place.

One of the comments I hear most often from attendees is that they gain perspectives they simply wouldn’t encounter anywhere else. Brand leaders hear directly from their peers about how DOOH is delivering measurable business results. Agencies learn how the channel fits into broader omnichannel strategies. Media owners share new approaches to inventory, content and audience engagement. Technology companies demonstrate the innovations transforming planning, buying, optimization, attribution and measurement.

Collectively, these conversations provide something increasingly rare: a complete view of where our industry is heading.

Whether you’re already working in digital out-of-home or your business is expanding into this fast-growing space, there is no better opportunity to understand the scale, sophistication and impact of today’s DOOH ecosystem.

In a single day, you can meet the companies driving innovation across every part of the business, discover emerging technologies, build meaningful partnerships and leave with ideas you can immediately apply to your own organization. We designed the Summit with one goal in mind—to maximize the value of every attendee’s time.

The momentum behind digital out-of-home has never been stronger.

Brands are investing more strategically. Retail media is creating entirely new opportunities on the daily journey, on the path to purchase and at the point of purchase…all in real life! AI is reshaping creative development, planning and optimization. Measurement continues to become more sophisticated and accountable. Programmatic adoption continues to accelerate. Across every segment of the industry, collaboration is driving faster innovation than ever before.

Imminently, we’ll begin announcing this year’s speakers, and I couldn’t be more excited about the lineup we’ve assembled. We are honored that so many exceptional CMOs, senior marketers, innovators, and industry leaders have chosen to share their insights with our community. I believe this will be one of the strongest programs in the history of the DPAA Global Summit.

If you want to understand where digital out-of-home—and increasingly the broader media ecosystem—is headed over the next five years, there is no better place to spend one day than at the DPAA Video Everywhere Global Summit.

I hope you’ll join us in New York this October.

I look forward to seeing you there.