Provider of location-based data and insights joins Digital Out of Home industry association
ATLANTA and NEW YORK – February 18, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Intermx, a data enablement company, has joined the association.
Intermx bridges the gap between population-based data sets to unearth insights that can be used to answer questions about why, how and when people are going about their journeys. The company’s products are used by organizations solving challenges in transportation, smart cities, real estate, travel and tourism, and media measurement.
For the Digital Out of Home (DOOH) industry, Intermx provides the data products and software needed to:
- Develop an advanced understanding of populations and how they move through the world
- Keep a pulse on the movement and trends of a city
- Integrate data to enable the value of clients’ first-party assets with privacy-compliant population-level view of activity by street, place, neighborhood, city, and nation
“While our data is delivering value in various industries, our passion and our core products are built on the same thing that drives OOH and digital place-based media: the intersection of location and people,” said Julie Folkers, VP OOH Media Solutions at Intermx. “Working to build these connections and business value in the community is why we’re excited to join the DPAA.”
In addition to accessing its strong community environment, Intermx will leverage DPAA’s extensive database of research, training, best practices, and tools that serve to advance the DOOH industry and connect the variety of professionals and stakeholders in the digital place-based and video-everywhere advertising ecosystem.
“Today’s digitized and modernized DOOH industry relies on access to real-time insights that allow brands and agencies to understand the location and movement of audiences,” said Barry Frey, President and CEO of DPAA. “Intermx brings this powerful location-based data to DPAA and we are thrilled to welcome them as members.”
Since 2017, Intermx has provided location-based insights from real human mobility patterns and other complex data streams for the strategic use of businesses, brands, transportation professionals, and more. Our data access and methodologies empower these clients to make data-driven decisions that directly impact their communities, investments, and futures.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
GKC for DPAA
VP, OOH Media Solutions