4th Annual Event Ready to Welcome Global Audience


NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event will be held June 9 and 10 at 11 AM ET to 1 PM ET each day. Early attendance to the event is already pacing ahead of last year. Topics will include markets re-opening, innovation, location data, programmatic OOH, and the growing role of DOOH in today’s omnichannel strategies. Registration is now open.


Confirmed speakers for this year’s Canada Summit include:


  • Jason Harrison, CEO, Americas, Essence
  • Jeff Greenspoon, CEO, Dentsu Canada
  • Roberto Gennaro, Chief Digital Officer redtag.ca
  • Gah-Yee Won, Director, Marketing Channel Strategy, Scotiabank
  • Debbie Drutz, President, Novus Media and DPAA Board Member
  • Kevin McDonald, CEO, Kinetic Canada
  • Sasson Darwish, Head of Infrastructure Software, AI, IoT, Digital Media, RBC Capital Markets
  • Azim Akhtar, Marketing Manager, Reese, The Hershey Company


Barry Frey, DPAA President & CEO, said, “We look forward to once again welcoming brands, agencies, media owners, press, ad tech and other interested parties to this growing event. The DOOH industry has many roots in Canada and every year brands, agencies and our members engage in meaningful discussions about reaching consumers in today’s Omnichannel world. A Canadian event at heart, the learnings are universal and therefore consistently attract a global audience.”


A limited number of sponsorships are available for the event, for information on being a sponsor contact noah.klas@dpaaglobal.com. This year’s sponsors event include: Adapt Media, Broadsign, Captivate, Chameleon Digital Media, Hivestack, Outfront, Pattison, Place Exchange, Streetmetrics, Vendo, Vistar Media.



About DPAA


DPAA is the leading global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.