DPAA: In The News
Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC
DPAA Announces Women’s Empowerment Online event on March 16 with Special Guest
Guest Speakers and New Format Announced
Leading Canadian OOH Company Joins the Association
DOOH Leader in Africa Joins the Association
NEW YORK – November 14, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Anić Outdoor, the largest provider of large-format out-of-home advertising in Croatia has joined the association.
NEW YORK – November 8, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today Hypercell has joined the association.
DPAA Global Summit on October 11 in New York.
DPAA Global Summit on October 11 in New York.
at DPAA Global Summit on October 11 in New York.
NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo.
Confirmed early 
Cara Lewis, Chief Investment Officer, Dentsu
NEW YORK – March 7, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its first Women’s Empowerment event of the year, with special guest speaker Cara 
NEW YORK – March 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and a new format for their widely successful member meetings.
DPAA’s next member meeting will be held online at 11am ET on March 
NEW YORK – February 14, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that VENDO Media has joined the association.
VENDO is a leading Canadian OOH company, formed through the combination of Media City and 
NEW YORK – November 16, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Provantage has joined the association.
Provantage is a leader of Digital-Out-Of-Home (DOOH) innovations across Africa. Provantage operates across different environments, from Golf courses 
Anić Outdoor owns the largest large format OOH network in Croatia, that consists 
Hypercell’s mission is to bring the accuracy of online media impressions into the OOH world. Hypercell has developed a unique Plug & Play solution 
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Adidas has been an iconic brand for generations. The brand now engages with the highly sought after GenZ in their playground of choice – the Metaverse. The Metaverse is an open economy where inclusion, sustainability and culture credibility are key. Erika Wykes-Sneyd, Adidas’ 
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Claire’s – an absolute icon of American retail culture in the 90s – is striking a chord once again, cementing its iconic status with a whole new demo dubbed Generation ZAlpha. Gen ZAlpha, a term coined by Claire’s and its media agency Canvas 
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Katie Zapata, Vice President of Brand Marketing at FreshDirect, shares insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH to engage with commuters across New York. Their recent OOH campaign integrated e-commerce within branded recipe videos and dynamic ads