DPAA: In The News
Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations
Association Expands Board of Directors with Senior Brand Executive Advisors
Iván Markman of Verizon Media and JC Conti of VIOOH Join DPAA Board
Last Friday, January 15th within the “DOOH Connects: China conference”, DOOH industry experts from China and overseas shared their opinions, ideas, and experiences relating to the digital out-of-home advertising industry. The event has been hosted by DPAA (Digital Place-based Advertising Association) and Shanghai-based Eastidea company, a member of DPAA.
Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence
DPAA’s Final WE.DOOH Livestream Workshop of 2020 Slated for December 10
NEW YORK, October 13, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today at its annual Video Everywhere Summit that Nandini Ramani, Chief Operating Officer of Outcome Health, has been voted onto the organization’s Board of Directors.
‘With DOOH, You Can’ campaign emphasizes DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility.
Anish Melwani, Chairman & CEO of LVMH; Kirk McDonald, CEO, GroupM N.A.; and Justin Thomas-Copeland, CEO, DDB N.A. join CMOs from MasterCard, Hyundai and WW, senior execs at Kroger, WWE, UWG & Canvas, and political pundit Frank Luntz
Featuring Special Guest Jill Kelly, CMO, GroupM
NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization.
In 
NEW YORK – February 24, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the 
NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the 
OOH is an active space and offers a variety of great environments 
NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 
‘Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong’
NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital 
Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer 
NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks 
Ad Age editor-in-chief and New York Times advertising & marketing reporter also added to agenda, which has been expanded by one hour 
NEW YORK, September 21, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will focus on “Networking in the Zoom Age.” This free, livestreamed event, on Wednesday, Sept. 30 at 11am ET, will be open