DPAA: In The News

NEW YORK – April 10, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its sessions and speakers for all its events around the POSSIBLE Conference to be held in Miami, April 17 to 19.



POSSIBLE is being called the Davos of marketing with

Initial Speakers, Awards Programs and Additional Features Announced for October 10 Summit, Chelsea Piers, NYC


NEW YORK – March 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for their October 10 DPAA Global Summit, this year entitled Omnivideo.



Confirmed early

DPAA Announces Women’s Empowerment Online event on March 16 with Special Guest
Cara Lewis, Chief Investment Officer, Dentsu


NEW YORK – March 7, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its first Women’s Empowerment event of the year, with special guest speaker Cara

Guest Speakers and New Format Announced


NEW YORK – March 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and a new format for their widely successful member meetings.



DPAA’s next member meeting will be held online at 11am ET on March

Leading Canadian OOH Company Joins the Association


NEW YORK – February 14, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that VENDO Media has joined the association.



VENDO is a leading Canadian OOH company, formed through the combination of Media City and

DOOH Leader in Africa Joins the Association
NEW YORK – November 16, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Provantage has joined the association.

Provantage is a leader of Digital-Out-Of-Home (DOOH) innovations across Africa. Provantage operates across different environments, from Golf courses

NEW YORK – November 14, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Anić Outdoor, the largest provider of large-format out-of-home advertising in Croatia has joined the association.



Anić Outdoor owns the largest large format OOH network in Croatia, that consists

NEW YORK – November 8, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today Hypercell has joined the association.



Hypercell’s mission is to bring the accuracy of online media impressions into the OOH world. Hypercell has developed a unique Plug & Play solution

DPAA Global Summit on October 11 in New York.
Click here for information and to register for the event.
Adidas has been an iconic brand for generations. The brand now engages with the highly sought after GenZ in their playground of choice – the Metaverse. The Metaverse is an open economy where inclusion, sustainability and culture credibility are key. Erika Wykes-Sneyd, Adidas’