DPAA: In The News
NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better
June 12 Event to Take Place at Scotiabank Theater in Toronto
COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop
IPG Mediabrands NYC to Host Members Only Event
Launch event set for March 13
Coming off our very successful DPAA December events in NYC and London, I’m pleased to report that scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience!
Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour
Adomni, Geopath plus special brand/agency speakers to give updates
Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal
NEW YORK – May 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today speakers and details for its Canada Summit to be held on June 12 at the Scotiabank Theater. You can register and find out more information about
NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for Women’s History Month. The March 26 event will feature
NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York.
The DPAA Town Hall is a great opportunity to meet and hear
NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes
Our members did an exceptional job of showcasing industry and individual company USPs in our interactive meetings with heads of brands and
NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an
NEW YORK – November 10, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today plans for its year end holiday party. A DPAA member tradition, the event being held in New York offers
From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the
Tim Waldron Appointed Executive Director, EMEA
LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is