DPAA: In The News

Innovation and Creativity in Digital Out of Home, Important Themes at DPAA Global Summit
By E.B. Moss, Founder/Podcaster Founder/Podcaster, Moss Appeal 



Ever since T-Mobile launched its “un”-campaign as the "uncarrier" back in 2004 – positioning itself as unlike other telecom providers, its digital out of home (DOOH) signage has frequently been executed in ways “un”seen before. As Chief Creative Officer Peter DeLuca

By E.B. Moss, Founder/Podcaster Founder/Podcaster, Moss Appeal

As the media industry embraces new channels and new acronyms like RMN (Retail Media Networks), marketers are tackling new tactics and terms like “anamorphic.” Together, agencies and brands are applying what’s new and what’s next IRL (In Real Life) in one of the fastest evolving areas of advertising: DOOH (Digital Out of Home). In fact, the increasing

New DPAA Member to be Featured at DPAA Global Summit


NEW YORK – August 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that AMI Entertainment has joined the association. With locations in every state and major market, AMI Entertainment is a

New DPAA Member to be Featured at DPAA Global Summit


NEW YORK – August 9, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Beeyond Media, a leading programmatic DOOH demand side platform, counting with over 600K screens, joined the association.

Industry’s only people’s choice awards includes new CPG category and screening judges announced. Deadline August 18


New York, August 01, 2023 -- DPAA , the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that nominations are now open for the second annual Digital Out of

CPG, Retail, Programmatic, and Power of DOOH On October 10 Summit Agenda


NEW YORK – July 15, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and initial sponsors for its October 10 Global Summit. This year’s event entitled Omnivideo will be held

Leading Brands and Agencies Discuss Innovations in DOOH and CPG Marketing


NEW YORK – June 1, 2023, DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today the third Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology

NEW YORK – April 2023 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media (OOH) and its growing role in today’s omnichannel mix announced it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content

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