DPAA: In The News

‘With DOOH, You Can’ campaign emphasizes DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility.




NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is  launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks

Featuring Special Guest Jill Kelly, CMO, GroupM





NEW YORK, September 21, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will focus on “Networking in the Zoom Age.” This free, livestreamed event, on Wednesday, Sept. 30 at 11am ET, will be open

Attendees of livestream production over portions of three days (Oct. 13-15) to also hear from WPP CEO Mark Read, senior execs at Kroger, WWE, UWG & Canvas, along with political pundit Frank Luntz

Content pillars include Omnichannel & Programmatic, Diversity & Inclusion, Globalization of Media & Brands
  NEW YORK, September 8, 2020– DPAA, the leading global trade marketing association

Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically





NEW YORK,  LONDON (September 1, 2020) – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday,

Two-and-a-half hour sessions to be held October 13-15



Content pillars include omnichannel & programmatic, diversity & inclusion, globalization of media & brands





NEW YORK, August 18, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold its annual global Video Everywhere Summit live-via-Zoom over

Regionally customized sessions will educate buyers and sellers on how to successfully transact programmatically





NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are

NEW YORK, July 14, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its recently created Diversity & Inclusion Advisory Board has taken substantive action on two important projects – with the IRTS Foundation and Media for All -- to help build pathways to minority representation and success in the

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DPAA, the leading global organization for all advertising and content outside the home, has introduced ‘DPAA Short Connects‘ a series of short video news interviews with advertising, media and marketing leaders aimed at keeping those working from home informed, engaged and connected.

The executives involved have all been interviewed via video conferencing by Barry Frey, DPAA President & CEO, as they

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