DPAA: In The News
COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop
IPG Mediabrands NYC to Host Members Only Event
Launch event set for March 13
Coming off our very successful DPAA December events in NYC and London, I’m pleased to report that scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience!
Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour
Adomni, Geopath plus special brand/agency speakers to give updates
Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape
Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal
Hear from Brooks Running and Assembly at the October 10 DPAA Global Summit, more information here.
To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald's, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald's philosophy on connecting with their customers, also known as their fans. Discover how these drivers 
NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for Women’s History Month. The March 26 event will feature 
NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York.
The DPAA Town Hall is a great opportunity to meet and hear 
NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes 
Our members did an exceptional job of showcasing industry and individual company USPs in our interactive meetings with heads of brands and 
NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an 
NEW YORK – November 10, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today plans for its year end holiday party. A DPAA member tradition, the event being held in New York offers 
From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 
Tim Waldron Appointed Executive Director, EMEA
LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is 
OOH plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North American CEO at Assembly sits down with Jillian Zech, Senior Manager of Digital Brand Media for Brooks Running to 