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ICE District announces PATTISON as Exclusive Digital Sales Agent
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(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital advertising. PATTISON is Canada’s largest out-of-home advertising provider and leader in digital advertising.
The initial phase of ICE District’s digital deployment includes two spectacular video boards, one located at the southwest corner of Rogers Place at 104 Avenue and 104 Street and one at the southeast corner of the Grand Villa Casino at 104 Avenue and 102 Street. The initial installation also includes 13 street-level digital signs, primarily positioned along 104 Avenue between 101 and 104 Streets.
Advertising content on ICE District’s digital signage will premiere this month.
“PATTISON is Canada’s industry leader in digital out-of-home advertising with an extensive local and national sales force” said Stew MacDonald, Chief Commercial Officer, Oilers Entertainment Group. “We look forward to working together through the growth of ICE District.”
“Edmonton’s ICE District adds a whole new level of vibrancy to the City. Drawing thousands of visitors for each event, and millions each year, ICE District offers an unprecedented opportunity for advertisers to reach new and diverse audiences. PATTISON Outdoor Advertising is pleased to be able to team up with Oilers Entertainment Group to offer world-class advertising opportunities in ICE District,” said Brian de Ruiter, Vice President/General Manager, PATTISON Outdoor Advertising.
Anchored by Rogers Place, over 2 million people are expected to visit ICE District in 2017. ICE District will deliver advertisers a higher-than-average income demographic.
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About ICE District
ICE District will be the largest mixed-use sports and entertainment district in Canada and is already projecting an energy and feeling unlike anything Edmonton has seen before. ICE District will deliver a new era of entertainment in the form of epic concerts, heart-stopping NHL and WHL hockey, blockbuster movies, world-class gaming, boutique shopping, trendy dining and more. A humming public plaza with year-round programming will host events from festivals to public skating. All of this, just steps from sophisticated residences and premium office space. Rogers Place was developed by the Oilers Entertainment Group and the City of Edmonton. ICE District Properties, a mixed-use development surrounding Rogers Place and Ford Hall, is being developed through a joint venture between Katz Group and ONE Properties (formerly WAM Development Group).
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast.
For more information, contact:
Tim Shipton
Vice President Corporate Communications & Government Relations
Oilers Entertainment Group
(780) 909-8584
tshipton@edmontonoilers.com
Advertising inquiries can be directed to:
Scott Gibb
Director of Sales, Edmonton & N. Alberta
PATTISON Outdoor Advertising
(780) 975-0411
scott@icedistrictadvertising.com
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