NEW YORK – November 8, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today Hypercell has joined the association.
Hypercell’s mission is to bring the accuracy of online media impressions into the OOH world. Hypercell has developed a unique Plug & Play solution for collecting real-time data for OOH impressions, dwell times and pedestrian routes within any display network. The service combines both hardware and software seamlessly, allowing OOH business owners to get accurate reports of any advertising campaign with a click of a button.
Hypercell’s solution helps OOH businesses in justifying their rates and create new pricing models based on peak times during special events like concerts or sports events. It assists ad agencies in investing more into OOH and programmatic DOOH advertising while bridging the gap between online media and physical advertising.
“I am thrilled to have us join DPAA as an official member and excited to connect Hypercell with global stakeholders in OOH media. I look forward to how DPAA can open us new doors in the industry, while helping us connect with everyone interested in bringing the true, real-time measurability of online media to the physical world of OOH advertising!” Tommi Hippeläinen, CEO of Hypercell.
“We are happy to have Hypercell as part of our global community,” said Barry Frey, President & CEO of DPAA. “We look forward to their participation and contributions to help make the industry stronger.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Hypercell, a Finnish company founded in 2018, specializes in measuring impressions for OOH Advertising, Retail Business, Commercial Real Estate and Smart Cities. Hypercell recently entered a multi year contract with JCDecaux Finland, who changed their sales strategy from selling campaign time to selling actual DOOH impressions. The service is already utilized in 20 of the biggest cities in Finland by JCDecaux with further markets to follow.
Hypercell’s service provides an efficient, turnkey solution for measuring the amount of people, dwell time and routes, in urban environments and any desired targeted area at any selected time interval.
Nick Coston, Business Development Director, North America