Leading healthcare DOOH media network selects Hivestack as their exclusive Supply Side Platform (SSP) to offer premium DOOH inventory to programmatic buyers across Hong Kong 

 

Hong Kong, China, Montreal, Canada – January 17, 2022 – Alfaxmedia, the largest healthcare network in Hong Kong, today announced its exclusive partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. The partnership will offer brands, agencies and omnichannel DSP’s the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms. 

Alfaxmedia is a premium and well established multimedia network specializing in private healthcare media, covering over 200 prime healthcare locations and reaching over 380,000 unique visitors monthly. Advertisers seeking to reach targeted audiences visiting or in the vicinity of healthcare facilities will be able to leverage Hivestack’s suite of planning, targeting and measurement capabilities to effectively deliver their campaigns and truly connect with their audiences. 

Lydia Yang, Founder and Managing Director of Alfaxmedia said: “Programmatic digital out of home (pDOOH) is undoubtedly the next big step in the evolution of the OOH media industry, as there is an increasing urgency to meet the demands of advertisers who seek data-driven ad solutions. We are very excited to be part of this game-changing development in the pDOOH industry by partnering with Hivestack, the global leader and pioneer in pDOOH. We believe that with their state-of-the-art technology, Hivestack’s solution can offer significant value enhancements for both publishers and advertisers.” 

Troy Yang, Managing Director, North Asia, at Hivestack commented: “We are thrilled to partner with Alfaxmedia who will exclusively use the Hivestack Supply Side Platform (SSP) to connect to our worldwide network of advertisers, especially within China, to drive new revenue from their DOOH inventory. Brands inside and outside of Hong Kong will now be able to use the 

Hivestack Demand Side Platform (DSP) to advertise their campaigns across Alfaxmedia’s premium healthcare screens.” 

Healthcare media provides a crucial opportunity for brands to drive added reach and impact from their DOOH campaigns within highly trusted environments. Alfaxmedia plans to grow its network coverage by 20% in 2022, and will be available exclusively via the Hivestack SSP. 

 

About Hivestack 

Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries across the globe. For more information, please visit hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack. 

 

Media contact: 

Ginny Bourne 

Global Communications Director 

Hivestack 

ginny@hivestack.com 

 

 

About Alfaxmedia 

Alfaxmedia was founded in 2004, as the operator of Clinic TV, a multimedia network telecasted in premium private healthcare facilities in Hong Kong. 

Since then, Clinic TV has established itself as the leading OOH healthcare-based media platform in Hong Kong. With our proprietary content management software and robust program lineup, Clinic TV is widely recognized by marketers, agencies, as well as medical professionals as one of the best available clinic media solutions. 

Today, Alfaxmedia has grown and evolved into a provider of a hybrid of media and marketing services, offering a diversified range of media solution and consultation services to clients in the healthcare, pharmaceutical, and FMCG industries in the Greater China Region.