Firefly Powers First-of-its-Kind Hologram Campaign to Celebrate the Launch of Hulu’s Animaniacs Reboot
The holographic activation, projected atop taxi and rideshare vehicles, featured the show’s characters in iconic locations across Los Angeles and New York
SAN FRANCISCO— Firefly officially launched a first-of-its-kind hologram campaign celebrating the long awaited return of Animaniacs, now streaming on Hulu. Firefly’s award-winning street-level media network, powered Hulu’s holographic activation, featuring the characters in iconic locations around Los Angeles and New York. The stunt ran atop taxis and rideshare vehicles over the course of the show’s opening weekend.
Throughout the weekend-long activation, Firefly outfitted its proprietary smart media displays with hologram projectors to place the Warner siblings, Yakko and Wakko, and the Warner sister Dot in iconic locations across Los Angeles and New York. The three-dimensional, holographic characters could be found atop Firefly’s fleet of taxi and rideshare vehicles in New York at Madison Square Garden, Times Square, the Museum of Modern Art, and Rockefeller Center, and in Los Angeles at Santa Monica Pier, The Grove, Sunset Strip, and TCL Chinese Theater.
The next-generation Holoprojector device spins at a rapid 30 frames per second, creating the most realistic 3D hologram experience in the market today.
“Brands deserve more from out-of-home advertising — static, traditional creative simply isn’t enough to resonate with a modern audience. At Firefly, we reimagine the physical world for consumers, with captivating campaigns that meet them where they live, work and play,” explained Kaan Gunay, CEO and Cofounder of Firefly. “We’re thrilled to honor the reboot in an all-new, unforgettable way, with a campaign that would never be possible with traditional methods of advertising. We couldn’t think of a better way to honor the characters and world of Animaniacs.”
Firefly’s unique street-level media offering delivers personalized brand experiences with hyper-relevant campaigns and full-funnel measurement capabilities, monitoring everything from footfall traffic to brand impact to app downloads. With dynamic content triggers like driver routes, area demographics, traffic patterns, time-of-day, and real-time weather conditions, Firefly’s platform is trusted by brands like PUMA, Dunkin’, Truly, Colgate, Stella Artois, 7-Eleven, Papa Johns and Postmates to deliver highly-effective outdoor campaigns.
Firefly is the street-level digital media network that connects audiences with dynamic media on taxis and rideshare vehicles. The company works with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. Firefly provides an additional revenue stream to maximize drive time and empowers brands to efficiently engage consumers across our nation’s busiest cities, including San Francisco, Los Angeles, New York City, Chicago, and Miami.