Two-and-a-half hour sessions to be held October 13-15
Content pillars include omnichannel & programmatic, diversity & inclusion, globalization of media & brands
NEW YORK, August 18, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold its annual global Video Everywhere Summit live-via-Zoom over three days from October 13-15, 11am – 1:30pm ET each day.
Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands. Speakers, including prominent brand and agency decision-makers, will be announced after Labor Day. Click here for registration details.
Due to this year’s special formatting and sponsors already signed, a very limited number of new sponsorships will be available.
Barry Frey, President & CEO, DPAA, said, “We have heard from members that our Zoom events have delighted, inspired and created a much-needed sense of global community at a time when we all need it the most. Our live-via-Zoom Video Everywhere Summit Canada in July, for example, smashed previous attendance records and provided us with a template for our annual event this October. We recognize the difficulty of people committing a full day to a video conference, so we are spreading out content in a more digestible, three-day format. We are working on an agenda that will once again delight and inspire, while addressing essential topics with an all-star lineup of agency and brand speakers from around the globe.”
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC