Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer

 

NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025.” This important end of year session will feature an introduction and insights from Bianca Best, Publicis’ Chief Growth Officer for Performics and author of the forthcoming book Big Impact Without Burnout. Because of the importance of this session, DPAA has opened registration to non-members as well as members. You can register for the event here.

 

The event, led by Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures, will help participants reflect and celebrate their successes this year while setting a clear course for 2025. Best’s new book Big Impact Without Burnout outlines 8 strategies to embrace ambition and is a perfect addition to the session.

 

Attendees at the session who purchase an advance copy of the book will receive a complimentary audio copy of Best’s previous work Flourish: Redefine Success and Create More Time, Energy, Impact and Happiness, plus lifetime access to the Flourish Online 6 Week Kickstarter Energy-Scape program.

 

“As we close out the year it’s important your teams take time to celebrate accomplishments and understand how that can lead to better planning in 2025,” said Barry Frey, President & CEO of DPAA. “This great session and book offer will give you the tools to do so.”

 

 

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

 

Media Contact

Ajay Durani

DPAA

718.926.2852 (m)

Ajay.durani@dpaaglobal.com