Featuring Special Guest Jill Kelly, CMO, GroupM


NEW YORK, September 21, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will focus on “Networking in the Zoom Age.” This free, livestreamed event, on Wednesday, Sept. 30 at 11am ET, will be open to DPAA members and non-members alike. Registration is now open.


Building authentic, win-win relationships based on trust and support are as important as ever in today’s work-from-home Zoom world. This workshop, led by subject matter expert Jennifer Willey, CEO of Wet Cement and Advance Women at Work, will provide a plan for building a network from the comfort of one’s couch. Jill Kelly, CMO, GroupM, will participate as a special guest.


Workshop attendees will:


  • Learn how to break down communication and confidence barriers that foster discomfort and insecurity.


  • Gain a better understanding of how to develop concrete strategies to help overcome roadblocks and get in the right mindset to expand their networks.


  • See how to craft a three-pronged strategic plan to maximize networking opportunities on the job, at virtual conferences and through social platforms.


  • Have the opportunity to network with other DPAA members and walk away with new industry contacts for building deeper relationships.


Three previous livestreamed WE.DOOH webinars, in April and May, attracted hundreds of participants.


“There is a real need to people to be proactive in maintaining and creating connections in today’s WFH world, and this WE.DOOH workshop will enable people to not only do that on September 30, but will help them do it better going forward,” said Barry Frey, President & CEO, DPAA.


WE.DOOH, launched in 2018, is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. WE.DOOH’s subject matter expert is Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services. More information on WE.DOOH can be found here.


Debbie Drutz, NOVUS President and member of DPAA’s Board of Directors, is chair of WE.DOOH. Advisory board members include Michelle Bodnar, Director of Publisher Development, Hivestack; Samantha Brown, Director of Business Development, Mesmerize; Jenna Erdman, VP, Network Expansion & Partnerships, ISM Connect; Luba Giglia, Marketing Manager, Adomni; Leslie Lee, VP Marketing, Vistar; Traci Lorio, Location Data Manager, Media & Ad Tech, HERE Technologies; Maureen McCloskey, Managing Director, Kinetic US; Rosie O’Meara, SVP of Platform, GroundTruth; Joni Schmeichel, OOH Strategic Marketing Manager, Daktronics; Amanda Sheplee, Business Development Leader, Outfront Media; Marci Weisler, Chief Commercial Officer, Vengo Labs; and Irina Zeltster, President, Talon Outdoor.



About DPAA


DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.


DPAA’s annual global Video Everywhere Summit will be held as a livestream production over three days from October 13-15, 11am – 1:30pm ET each day. Content pillars for the OOH industry’s tent pole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of Media and Brands. Click here for information and registration details.



Barry Frey on Twitter: @barryfrey

Twitter: @DPAAglobal

Facebook: facebook.com/DPAAorg

Instagram: @DPAA.global

YouTube: youtube.com/dpaavision

LinkedIn: www.linkedin.com/company/dpaa






Mark Braff

Braff Communications LLC