2nd Annual Awards Progam Recognizes Outstanding Female Leadership


NEW YORK – July 1, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies. Information on how to nominate can be found here.  Submissions are due by August 9th.  


“Last year’s inaugural awards presentation put a spotlight on the valuable contributions of women in our industry,” said Barry Frey, President & CEO of DPAA. “DPAA Women’s Empowerment Initiative is an important program that helps grow the DOOH industry.”


Awards will be given out in three categories and winners recognized at the DPAA Summit on October 15th at Chelsea Piers in NYC.  


  • Rising Star – recognizing emerging female leaders
  • Unsung Hero – highlights women whose work, actions or activities often go unseen, but have advanced the DOOH industry
  • Vanguard – experienced, who looks to advance women in the industry as well as the industry itself


Last year’s recipients included: Cayla Marie Vinzons from Place Exchange (Rising Star), Allie Barnard from Captivate and Natalia Rojas from Broadsign (Unsung Heros), and Debbie Benadiba from Talon Canada (Vanguard). Nominations are due August 9, all DPAA member companies are encouraged to submit nominations. Submissions will reviewed and award recipients be decided upon by members of the WE.DOOH Advisory Board.




About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.  DPAA’s Global Summit will be on October 15 in New York City.




Media Contact

Ajay Durani