COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop


NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for Women’s History Month. The March 26 event will feature Kate Bowers, COO of Mass Media. Bowers will talk about building the company as well as her personal story representing England in the Deaf World Cup. To celebrate Women’s History Month, and to hear these important stories DPAA is opening this webinar to all, you can register here.


The session will explore gender bias in the workplace and offer actionable steps participants can take to successfully combat inequality. The session will be led by DPAA’s subject matter expert, Jennifer Willey, Founder & CEO of Wet Cement, a consultancy that builds inclusive and empowered cultures. The event will conclude with a panel that features industry leaders Susane Morello, EVP Publicis Media & Head of Apex Canada, Inna Kern, VP Media Strategy at ESPN, and Alice Gogh, Chief Growth Officer, Captivate.


“Each year DPAA’s Women’s Empowerment Program, WE.DOOH, grows in importance and influence,” said Barry Frey, President & CEO of DPAA. “In the spirit of Women’s History Month, we are pleased to be able to make this special session available to all.”



About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 15 in New York is the largest one-day media/marketing event. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. 


Media Contact

Ajay Durani


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