NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members.



  • Advertising Week panel on the growing role of Retail Media and DOOH in today’s omnichannel world at 11:20am BST on the Innovation Zone stage. The session features Karan Singh, GM UK for Vistar Media, Matthew Dearden, CEO, Alight Media, James Appleby, UK Managing Director, Assembly and Helen Miall, CMO, VIOOH.


  • A members-only reception at the exclusive Groucho Club.


For invitations to these events please contact, DPAA’s EMEA Executive Director.



Over the last year, DPAA has attracted standing-room-only crowds at its London events and showcased brand and agency leaders. Speakers have included representatives from Unilever, McDonald’s Pepsi, L’Oreal, Tesco, HSBC UK, GroupM, Rapport, Talon, and Sky. DPAA has doubled the number of active members in Europe.


“We appreciate the warm welcome the EMEA advertising community has shown us in the past year,” said Barry Frey, President & CEO of DPAA. “We are proud that with the help of our members and partners, our events and initiatives have a strong brand focus.”





About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 15 in New York City.




Media Contact

Ajay Durani