Twice-weekly video interviews with advertising, media and marketing leaders keep homebound ad community and DPAA members informed and engaged.

 

NEW YORK, April 16, 2020 – DPAA, the leading global organization for all advertising and content outside the home, has introduced “DPAA Short Connects,” a series of short video news interviews with advertising, media and marketing leaders aimed at keeping homebound workers informed, engaged and connected.

 

The execs have been interviewed at their homes via video conferencing by Barry Frey, DPAA President & CEO, as they discuss the current state of affairs in the industry, how organizations and personnel are adjusting to working remotely, and thoughts and lessons that can be applied when normal business operations resume.

 

Each interview runs approximately 10 minutes. Videos initially are being released exclusively to DPAA members twice weekly at noon ET, timed to lunch for east coasters, morning for those on the west coast and end of day for Western Europe. Later, the videos will be made available widely throughout the advertising and media community via social media.

 

“We want to help keep connections alive and give our members and others an opportunity to hear from the leaders of our industry,” Frey said. “It’s a great way for some of our brightest thought leaders to re-affirm the inherent strengths of the advertising and media business, deliver relevant messaging and communicate upcoming plans.”

 

The series’ inaugural video featured an interview with Colin Kinsella, CEO NA, Havas Media.

 

Other industry leaders to be featured on “DPAA Short Connects” include:

 

    • Kathleen Hall, Corporate VP, Brand, Advertising & Research, Microsoft
    • Angela Steele, CEO, Carat USA
    • Benjamin Jankowski, SVP, Media, Mastercard
    • Anush Prabhu, Managing Partner, Chief Strategy Officer, Mediacom US
    • Maria Cecilia Correa, Director, Advertising, IBM
    • Barry Cupples, CEO, Talon Outdoor
    • Michael Bassik, CEO, Assembly/MDC Partners
    • Kevin Johnson, CEO, Mediacom Canada
    • Monique Nelson, CEO, Uniworld Advertising
    • Chris Sojka, CCO, Madwell
    • David Roth, CEO, WPP The Store
    • Debbie Drutz, President, Novus Media
    • Ali MacCallum, CEO, Kinetic UK
    • Rishad Tobaccowala, Author “Restoring the Soul of Business: Staying Human in the Age of Data” and Senior Advisor, Publicis Groupe

 

DPAA has been at the forefront of addressing issues related to the COVID-19 pandemic. The organization, in collaboration with independent ad agency Madwell, recently launched a

We Are the Countervirus” PSA campaign on out-of-home screens in the U.S., Canada, U.K., EMEA, Asia and additional parts of the globe. The campaign harnesses the power of digital OOH on a global scale plus WHO and CDC messaging in an impactful fashion to share information on slowing the spread of COVID-19 by providing actionable, clear steps to #flatteningthecurve.

 

Additionally, DPAA has opened its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) webinars and online activities to non-members of DPAA for the duration of the pandemic crisis.

WE.DOOH, launched in 2018, is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. WE.DOOH’s subject matter expert is Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services. The next WE.DOOH webinar is scheduled for April 28.

 

DPAA, the leading global organization working to drive out-of-home into its digital future, functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.

 

About DPAA

 

Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.

 

Twitter@DPAAorg

Facebook: @DPAAorg

Instagram: @dpaa_org

YouTube: youtube.com/user/dpaavision

LinkedIn: www.linkedin.com/company/dpaa

Barry Frey on Twitter: @barryfrey

 

 

CONTACT

Mark Braff

Braff Communications LLC

201-612-0707

mbraff@braffcommunications.com