Association Expands Board of Directors with Senior Brand Executive Advisors
NEW YORK – February 24, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the association as its members prepare for a year of recovery that Group M, Denstu and other holding companies project to be very robust for the Out of Home sector.
“Having brands involved at this strategic level of the association and OOH Industry signals the fact the age of media silos is coming to an end,” said Barry Frey, President & CEO of DPAA. “Indeed, the cross-section of brands and disciplines in this group speaks to the omnichannel nature of marketing and media today.”
The CEO Council is so named as it will provide strategic guidance to DPAA’s Board of Directors, comprised of industry CEOs and leaders from Digital Out of Home networks, programmatic companies, agencies, and technology providers. They include:
- Chris Chesebro, Global Chief Digital Officer, The Wella Company (France)
- Brad Feinberg, North America VP, of Media & Consumer Engagement, Molson Coors Beverage Company
- Kathleen Hall, Chief Brand Officer, Microsoft
- Susan Irving, CMO, Kruger Products (Canada)
- Ben Jankowski, Sr. VP, Global Media, Mastercard
- Jim Mollica, CMO, Bose
- Shenan Reed, Sr. VP, Head of Media, L’Oreal
- Kay Vizon, Director, Kroger Media, The Kroger Co.
- Jessica Williams, Sr. Director Global Brand Innovation Marketing, Visa
In addition, this group will have visibility into sector innovations and will play a role at the DPAA Video Everywhere Summit, scheduled for October 12 at Chelsea Piers on the Hudson River in NYC.
About DPAA
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out of Home) runs a series of successful webinars and training session for personal and profession growth. The association’s DEI Board participates in internship, mentorship and education programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.