Blake Sabatinelli, COO, Atmosphere and Chip Harding, Sr. VP, Business Development, Simon Property Group elected to association’s board.
New York, January 18, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced Blake Sabatinelli, Chief Operating Officer of Atmosphere and Chip Harding, Senior Vice President, Business Development, Simon have been unanimously elected to its Board of Directors. Simon is the largest retail real estate developer in the United States, Atmosphere, is the leading TV streaming service for businesses.
“I’m pleased to welcome both Blake and Chip to the DPAA Board,” said Barry Frey, President & CEO of DPAA. “These two executives have led and successfully grown their businesses even over the past two challenging years. This speaks not only to their leadership, but the leadership and forward thinking of DPAA members that this industry attracts.” With the addition of Atmosphere and Simon, the DPAA Board now includes representation from DOOH networks covering gyms, shopping centers, gas stations, office towers, cinema, billboards, public spaces, restaurants/bars; media buying agencies, content firms, programmatic and location data companies.
Prior to Atmosphere, Blake was CEO of digital and cable news outlet Newsy, where he pivoted the company from a white label content producer into an award-winning newsroom. Responsible for two channels, he rapidly expanded viewership and grew revenue from $3MM to over $50MM in five years. Prior to Newsy, he led video strategy for its parent, The E.W. Scripps Company.
Chip has over 30 years of global, domestic advertising and sponsorship experience. At Simon, he has built and leads the media and sponsorship sales team in North America as well as the ongoing conversion of static media to DOOH. Prior to joining Simon in 2002, he held senior management positions with Host Communications, working with CBS and ESPN on the sale and packaging of the NCAA Corporate Partner. He was also Managing Director of Host Communications International in Paris, and Vice President, Sponsorships for Street Hoops International, an NBA Europe joint venture agency.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.