Speakers at member only event include GroupM, Xaxis, Anheuser-Busch
NEW YORK, February 09, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today it will hold its first Member Town Hall of the year on March 25 at 11am EST.
DPAA’s Member Town Halls are designed to keep members informed of updates and learning in the advertising/media ecosystem and the growing role of Digital Out of Home in today’s omnichannel world. Topics to be discussed at the event will include latest forecasts for the 2021 ad recovery, the growth of programmatic buying, employment trends, and innovation in DOOH. The association will also announce its slate of webinars, events and programs including those focusing on DEI and its successful WE.DOOH (Women in Digital Out of Home) initiative.
Speakers include Brian Wieser, President, Business Intelligence for GroupM; Gila Wilensky, President of Xaxis U.S.; and Brian Weidy, Digital Media Lead for Anheuser-Busch; additional speakers may be announced.
DPAA regularly engages with senior brand and agency executives updating them on innovations in the sector. Last year alone DPAA spoke with over 200 brands and agencies and over 6,000 people attended the association’s webinars and online events.
“As economies, the advertising market and Out-of-Home recovers and rebounds this year, regular close communication and connection with our members is more important than ever,” said Barry Frey, President & CEO of DPAA. “The online nature of the Town Hall enables our members from across the globa to attend and participate.”
DPAA has members on all continents.
This DPAA Town Hall is open to DPAA Members. For information contact DPAA.
About DPAA:
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out of Home) runs a series of successful webinars and training sessions for personal and profession growth. The association’s DEI Board participates in internships, mentorships and education programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.