Campaigns honored in four categories – Purpose Driven, Most Creative, Best Use of Programmatic Tech and new category, Best CPG DOOH Campaign
NEW YORK – October 24, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10. The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by showcasing excellence in four categories – Best Purpose Driven Campaign, Most Creative Campaign, Best Use of Programmatic Tech Innovation and Best CPG DOOH Campaign.
The DOOH-E Awards are unique in the industry as they are voted on by the industry and are a true people’s choice award.
The winners announced were.
- Best Purpose Driven Campaign
- Guarded Bus Stop. Submitted by Eletromidia for Eletromidia.
- Most Creative Campaign
- The Telepathic T-Rex. Submitted by Dentsu for Advertiser Tohotowa Inc.
- Best Use of Programmatic Tech Innovation
- Corona Family, New York Mets. Submitted by Evergreen Trading for Advertiser Corona Family.
- Best CPG DOOH Campaign
- No Room for Allergy Fog. Submitted by Energy BBDO for Advertiser Claritin.
“It’s heartening to see this important awards program grow in only its second year,” said Barry Frey, President & CEO of DPAA. “We are pleased the industry supports this program and votes on their favorite campaigns, congratulations to the winners!”
TO SEE ALL THIS YEAR’S NOMINATIONS AND WINNERS CLICK HERE.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Media Contact
Ajay Durani
DPAA
718.926.2852