Industry’s first people’s choice awards revealed at association’s sold-out summit on October 11
NEW YORK – October 11, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the winners of first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by showcasing excellence in three categories – Best Purpose Driven Campaign, Most Creative Campaign, and Best Use of Programmatic Tech Innovation.
The DOOH-E Awards are unique in the industry as they are voted on by the industry and is a true people’s choice award. The winners announced were.
- Best Purpose Driven Campaign
- Sick Kids Fight the Dark. Submitted by Novus for Advertiser Sick Kids and Partners Vistar, Cineplex
- Most Creative Campaign
- Adidas: I’m Possible. Submitted by Kevani (LA/California market) & Backlite (Dubai)
- Best Use of Programmatic Tech Innovation
- Advil #AfterMyShot. Submitted by Zenith (Platform GSK) for Advertiser GSK (now Haleon) and Partner Hivestack
“We congratulate all of the winners,’ said Barry Frey, President & CEO of DPAA. “We were pleased with the number of entries and the number of people that voted in the program during its inaugural year.”
“The strength of this year’s DOOH-E Award winners and nominees reflects the high level of creativity, strategy and innovation we are seeing across the DOOH channel,” said Norm Chait, Senior Director and OOH Practice Lead at Quotient. “We offer our congratulations to the winners and thank the community of voters for recognizing the brands and agencies that are moving the industry forward.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company for advertisers, retailers and consumers. Our omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, Utah, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.