First in series for 2021 to focus on work/life integration in today’s ‘always on’ Zoom era

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NEW YORK, March 08, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint™.” The session, be the first of many in 2021, will be held on March 17, at 11:00 a.m. ET and will be open to both DPAA members and non-members.

In today’s ‘always on’ Work From Anywhere (WFA) era, the webinar will help attendees build their personal blueprint and learn how to achieve goals, work/life integration and to respectfully say ‘no’ at work, home and in other life activities. The seminar will be run by DPAA’s subject matter expert, Jenn Willey, CEO of Advance Women at Work and will have a special introduction by Irina Zeltser, President, and Enza Chiodi, Sr. VP Client Strategy, both from Talon Outdoor.


Seminar participants will:

  • Build their Blue Sky Blueprint™ to power their purpose and achieve their goals
  • Develop a Confidence Catalog to track achievements and advance their mission
  • Learn new techniques to multi-task, prioritize, and respectfully say ‘no’


“DPAA’s WE.DOOH series has been a great success, allowing women and men to nurture their professional and personal growth,” said Barry Frey, President & CEO of DPAA. “While we’ve decided to open this WE.DOOH to all, DPAA members will enjoy special benefits that we’ll be announcing at the meeting.”

WE.DOOH, is a series of webinars and training sessions offering practical tools women (and men) can use to help advance their careers. DPAA partners with subject matter expert Jenn Willey of Advance Women at Work and CEO of Wet Cement, a strategic provider of integrated training, consulting, speaking and coaching services. More information about the program can be found here.

Debbie Drutz, President of NOVUS Media and member of DPAA’s Board of Directors is the chair of WE.DOOH. Advisory Board members include Samantha Brown, VP Business Development, Mesmerize; Kelley Drake, Director of Marketing, Xaxis; Luba Giglia, VP Marketing, Adomni; Nikki Hawke, CMO, Hivestack; Leslie Lee, VP Marketing, Vistar; Nicolette Leonardis, Co-founder, Vertical Impression; Traci Lorio, Location Data Manager, HERE Technologies; Maureen McCloskey, Managing Director, Kinetic Worldwide; Shannon Shae Montoya, Sr. Director, Verizon Media; Rosie O’Meara, Chief Revenue Officer, GroundTruth; Joni Schmeichel, OOH Marketing Strategic Marketing Mgr., Daktronics; Amanda Sheplee, Client & Agency Partnership + Programmatic Lead, Outfront; Marci Weisler, Chief Commercial Officer, Vengo Labs; Irina Zeltser, President, Talon Outdoor.



About DPAA:
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.