Marketing/Advertising leaders to talk Resilience, Reinvention, and Revitalization at industry’s premier omnichannel event



NEW YORK, September 14, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today plans for its annual tentpole Video Everywhere Summit. The association will hold its in-person full day Summit on October 12 at Pier 60 at Chelsea Piers, followed by a global broadcast premiere of the event on October 14 and 15 from 11am to 2pm. Registration and all information for the event is available at

Marketing and advertising leaders will address the main Summit themes of Resilience, Reinvention, and Revitalization.

  • Patrick McLean, CMO, Walgreens
  • Bess Spaeth, Sr. VP, Global Brand Media & Experiences, American Express
  • Jackson Jeyanayagam, VP, GM, DTC, The Clorox Company
  • Deidre Smalls-Landau, U.S. CMO & Global Head of Culture, UM
  • Spencer Baim, Chief Brand Officer, Vice Media
  • Shenan Reed, Sr. VP, Head of Media, L’Oreal USA
  • Richard Guest, VP Marketing & Communications, Burger King
  • Yin Woon Rani, CEO, MilkPEP
  • Rob Master, VP Media & Digital Engagement, Unilever
  • Kerry Flynn, Media Reporter, CNN
  • Mark J. Penn, Chairman & CEO, Stagwell Global
  • Bob Liodice, CEO, Association of National Advertisers
  • Geoff Edwards, Executive Creative Director, GALE Partners


“We’re excited to see many of our members, brand and agency friends on October 12 at the in-person Summit. This year especially, hearing how today’s leading brands have navigated the past 18 months is akin to a master class,” said Barry Frey, CEO of DPAA. “Of course, we understand some cannot attend on October 12, as such we will be having the global broadcast premiere of the event in two parts on October 14 and 15. The broadcast events will include all of the original content plus additional speakers and surprises.”

New York City has also designated the week of the Summit, New York Digital Signage Week, recognizing the DPAA, the week of events and the importance Out of Home advertising plays. “I’m pleased to join with the DPAA in celebrating the 10th New York Digital Signage Week”. As a global capital of media and business, we are delighted to once again host this exciting convention, which brings together leaders from the fields of advertising, marketing, entertainment, technology, and an array of other creative sectors,” said New York City Mayor Bill de Blasio in a mayoral message.


About DPAA

DPAA is the leading global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.


Media Contact

Ajay Durani

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