Kevin Johnson, CEO, GroupM, Trinh Tham, CMO, Harry Rosen, and
Brenda Woods, Head of Marketing, Visa Canada set to keynote event
New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto.
The DPAA Canada Summit attracts brands, agencies, DOOH media owners, programmatic firms and others to discuss the growing role of digital and out of home in today’s omnichannel mix. DPAA events bring brands to DOOH. Topics at this year’s event will include Canada’s recovery from Covid, effectiveness cases of DOOH, programmatic, consumer engagement with today’s multi-screen environment and more.
“All eyes will be on Canada this summer as our membership comes to Toronto to showcase the latest industry innovations,” said Barry Frey, President & CEO of DPAA. “The DPAA Canada Summit is different than other events as it focuses on the recovery and growing, important Canadian ad market.”
Cineplex Media is a premier sponsor for the DPAA Canada Summit, the event will begin at noon on June 16 and conclude with a reception at the Scotiabank Theater. DPAA will once again hold its VIP dinner with its Board, speakers and key sponsors the night before. For more information on sponsorship, please contact info@dpaaglobal.com.
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About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.
Media Contact
Ajay Durani
DPAA
718.926.2852 (m)