Industry’s only people’s choice awards includes new CPG category and screening judges announced. Deadline August 18
New York, August 01, 2023 — DPAA , the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that nominations are now open for the second annual Digital Out of Home Excellence Awards (DOOH-E), powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. The DOOH-E Awards recognizes top performers in digital out-of-home (DOOH) media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem. More information on the awards and submission forms can be found here.
This year the program has added a best CPG DOOH category. In addition, guest screening judges will advise on the shortlist, including Pascal Houdayer, CEO, Orveon Global and Susan Irving, CMO, Kruger Products.
“Last year’s DOOH-E awards were a huge hit, as our global industry had its first opportunity to vote on their favorite campaigns,” said Barry Frey, President & CEO of DPAA. “Now in its second year, we are expecting more entries and are pleased to announce the new CPG category with partner Quotient who has run very successful CPG DOOH events with us.”
“In celebration of the advancement of DOOH advertising and the growing adoption of programmatic, we’re proud to be presenting the DOOH-E Awards for the second year in a row,” said Norm Chait, RVP, DOOH and Social at Quotient. “Last year’s entries reflected our ongoing commitment to push boundaries and drive innovation, and we’re excited to see this year’s submissions and raise the bar of excellence throughout the industry.”
The awards program is open to all organizations involved in the DOOH space who ran a campaign in the last 16 months. Awards categories include:
- Best Purpose-Driven Campaign
- Most Creative Campaign
- Best use of Programmatic Tech Innovation
- Best CPG DOOH Campaign
Entries are due by August 18, 2023 and a shortlist will be released for public voting on September 8, 2023. Campaign winners will be announced at the DPAA Global Summit on October 10, 2023 at Pier 60 (Chelsea Piers) in New York City.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Ajay Durani, DPAA
Quotient Technology (NYSE: QUOT) is a leading digital promotions and media technology company for advertisers, retailers and consumers. Quotient’s omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble, Unilever, CVS, Dollar General, Ahold Delhaize USA, Amazon and Microsoft. . Quotient is headquartered in Salt Lake City, Utah, and has offices across the U.S. as well as in Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.