Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members

 

NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study. The session will focus on DOOH opportunities for performance marketers. The study was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, and sponsored by DPAA member Kochava (the leading real-time data solutions company for omnichannel attribution and measurement)

 

This special event is open to non-members and you can register your teams here. Speakers at the event will include Grant Simmons, VP Kochava Foundry and Sarah Bolton, EVP Business Intelligence, Advertiser Perceptions.

 

The session will take a look at opportunities in DOOH for performance marketers, trends driving the adoption of the medium, as well as insights into DOOH budgets, integration in omnichannel plans, advancements in measurement and targeting, and more.

 

“This key report for the DOOH industry helps inform sales and marketing strategies for member companies,” said Barry Frey, President & CEO of DPAA. “We are pleased Advertiser Perceptions and study sponsor Kochava will share results at this session.”

 

 

 

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 15 in New York is the largest one-day media/marketing event. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. 

 

Media Contact

Ajay Durani

DPAA

718.926.2852 (m)

Ajay.durani@dpaaglobal.com