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CVS Health played a critical role in supporting Americans during COVID, now Diego Vaccarezza, VP of Enterprise Media at CVS talks about the role this team played and lessons learned. In this opening fireside chat he’ll discuss the role marketing and advertising play in transforming the consumer experience in health care and the company’s sophisticated approach to engaging with consumers. He’ll also highlight some recent campaigns and the role marketing plays in reflecting the company’s purpose; as well as how his team’s approach to personalization emphasizes how CVS Health is making healthier happy together – today and in the future.

A timely conversation with key learnings for all parties – brands, media owners, agencies, etc. To see Diego live at the October 11 DPAA Global Summit just click here to get your passes.