June 17-21


NEW YORK – May 22, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings, DPAA dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com.


Speakers are C-levels, senior marketing and media leads from these organizations.

  • Mastercard
  • United Airlines
  • Lenovo
  • Paramount +
  • GroupM
  • Assembly
  • Carat
  • Omnicom Group
  • Starcom Worldwide
  • World Federation of Advertisers
  • Seaworld


Additional speakers will be announced. DPAA will also host its annual DOOH Welcome Dinner at Fred l’Ecailler, known as the best seafood in Southern France. DPAA also secures invitations to various receptions and networking events as part of the Curated Experience.


“This is a great opportunity to sit down with decision-makers and thought leaders,” said Barry Frey, President & CEO of DPAA. “The intimate nature of our firesides at Cannes allows for a lively interactive discussion with brands and agencies as well as all of our members in the room.”  



About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 15 in New York City.




Media Contact

Ajay Durani