Initial Guests Announced for June 16-20
NEW YORK – May 13, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world, announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings, DPAA dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com.
Special guests are C-levels, senior marketers, and media leads from these organizations.
- Mastercard
- Verizon
- Etsy
- Shell
- Lenovo
- Mastercard
- Marriott
- Bose
- United Airlines
- Beiersdorf
- Omnicom Media Group
- Assembly Global
- Groupm
Additional guests will be announced.
DPAA has also put together a robust schedule of networking events that brings together media buyers, sellers and tech innovators.
Monday night sees the return of The Global OOH DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France. On Tuesday, DPAA and BackLite Media with Madhive welcome you to the Global DOOH Industry Cocktail Party. On Wednesday DPAA and IRCODE host a special evening aboard a yacht, berthed directly behind the Palais. On an as available basis, these networking events are open to DPAA Cannes attendees, members, brands, and media agencies, for information and invitations, contact Zach.Sherman@dpaaglobal.com.
“Our Cannes Curated Experience gets bigger every year,” said Barry Frey, President & CEO of DPAA. “The intimate nature of our firesides at Cannes allows for a lively interactive discussion with brands and agencies as well as all of our members in the room.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit is scheduled for October 14 in New York City.
Media Contact
Ajay Durani
DPAA
718.926.2852