Singapore — Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward.
Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi.
The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time, counting exactly how many people have been exposed to advertisements at specific locations, by the days of the week or by the hours of the day.
The two new algorithms offer precise estimates of 95% accuracy, enabling a high-fidelity Impression Multiplier (IM) for programmatic DOOH (pDOOH). What this means for brands is the ability to better predict their audience and offering a much higher precision in targeting.
“We continue to place significant investment to refine our programmatic service, OutSmart Pro.
brand owners are increasingly acknowledging that post-pandemic mobility presents new forms of commute and location preferences. Being able to come this close to real-time audience reflection is a huge step up. We will continue to pioneer and own the pDOOH space,” said Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.
The near real-time impressions on pDOOH will include a new, and also a first in Asia – AI-driven Vehicle Count that comes with the ability to detect a distance of at least 100m. This feature can identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans.
“We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetisation and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data.”, says Olivier Duizabo, President Quividi.
“We are committed to driving further innovation across programmatic digital out of home (DOOH) and creating more accurate, measurable and precise opportunities within the channel. Clear Channel is a key partner for Hivestack both in the APAC market and globally and we are excited to extend this alliance.”, Matt Bushby, Managing Director SEA & ANZ at Hivestack “Clear Channel Singapore has been a pioneer of programmatic DOOH and is solidifying its place by tapping into a near-real time audience. Vistar Media partners with innovators who are looking to bring online practices to screens in the physical world and Clear Channel is taking the next step,” said Franck Vidal, Director of Southeast Asia Sales & Partnerships at Vistar Media. “We are extremely excited to tap into Quividi’s granular metrics to bring further precision targeting to our advertisers and agencies in Singapore.”
OutSmart Pro is accessible to digital buyers using multiple DSPs (including Active Agent, Adform, Adomni, Adelphick, Adquick, Amobee, Displayce, Google DV360, Hivestack, Logicad, MarketOne, Mediamath, Neuron, Porto, Sage & Archer, Splicky, The Trade Desk, TPS Engage, Ubimo, Vistar Media and Yahoo!) and from whom they can access Clear Channel Singapore’s island-wide inventory that includes 254 digital screens, Play, and large format street-side digital billboard, Electric City, at Orchard Boulevard and Robinson Road.
About Clear Channel Singapore
In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contract to Design, Build and Operate (DBO) 3,200 bus and taxi shelters across Singapore. Its second-to-none island-wide coverage offers a variety of consumer touchpoints through a variety of media formats.
In the last 20 years, Clear Channel Singapore accelerated and transformed its business, from a pure play Out-of-Home business into what it is today: a high-growth, digital and tech-led company, leading the way in making OOH scientific: data-led, fact-based, and insight-driven.
About Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 displays in 22 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. Comprised of two business divisions – Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI). CCO employs approximately 4,800 people globally.
For more information, visit: www.investor.clearchannel.com, www.clearchannelinternational.com and www.clearchanneloutdoor.com
Senior Manager, Marketing
Clear Channel Singapore