Shopper Intelligence Leader Beefing Up its DOOH Offering and makes Industry Appearance at Global Summit NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while...
New Study from DPAA, Advertiser Perceptions, Indicates Advertisers’ Knowledge of DOOH and its benefits have increased in Past 18 Months NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home...
Displayforce.ai, a startup that developed a platform for digital signage content management and performance marketing, presents the Displayforce Box. It’s a player which allows connecting a screen to the platform and get all the benefits of indoor video analytics and...
Survey Dates: Sept 7-9, 2021 Sample: 1,202 Respondents Study Background: As theaters closed their doors in mid-March 2020 and the country sheltered in place, we set out to create a baseline of measurement by which we could track over time the impact of the...
Pictured: Jersey City, NJ 86” video display, located between a grocery and big box retailer, as well as a 75” video display directly inside the grocery store entrance. October 2021, USA – Starlite Media, the leading at-store and retail center network...
New reporting solution democratizes measurement for out-of-home advertising, making it as accountable and easy to measure as online media Los Angeles, CA September 28, 2021 – Accretive Media (www.accretiveads.com), a leader in out-of-home data and technology,...
