DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava   NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH)...