Building outdoor screen solutions for sites in Austin is like wrapping an LCD in a ‘wet taco’, was something being said about deploying a digital signage network into Texas, where the weather conditions vary drastically from one extreme to the other. However, this did not deter London- based custom-kiosk manufacturer, Esprit Digital, who worked closely with Big Outdoor to install 10 stunning, double-sided kiosks into the Domain Northside centre.

Big Outdoors’ requirements were simple: design and install full outdoor kiosks that would complement the high-end Domain Northside property AND be able to work 24/7/365 for at least 5 years in an ever-changing climate – quite a tall order!

Every detail and every component needed to be perfect, so the solution was designed from scratch. This included both the highest-quality metalwork and paint finish, which was specifically selected and signed off by Domain Northside themselves.

There were also newly designed LED side strips to add a touch of real class to the overall appearance. To ensure complete reliability of the solution over time, each unit was fitted with Esprit Digital’s proprietary cooling and air filtration systems.

“With the launch of The Austin Digital Network, we are proud to bring large-format mixed with street-level DOOH to the fastest growing market in the country. There is no doubt that brands want to be seen on the highest quality street furniture and having worked with Esprit Digital before, they were the obvious partner for Domain Northside. In our opinion, these kiosks are the best-looking ones in the whole country and the first reactions from our clients and the public have been universally positive.” Travis Hodges, COO, Big Outdoor.



About Esprit Digital:
Esprit Digital design and build custom LCD or LED screen solutions for any application anywhere in the world and then support it for life. The company was the very first to build digital displays for the outdoor advertising market when their LEDs became a feature on roadside billboards around the UK nearly 20 years ago.

Since then, they have designed, manufactured and installed many of the world’s most iconic large scale digital screen networks for clients like:

Westfield | JCDecaux | Ocean | Primark | Virgin

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About Big Outdoor:
BIG Outdoor is a privately held premier Out-Of-Home media company focused on the development, marketing and sales of unique high-profile media assets in key media markets across the country, with offices in New York, Los Angeles, and Dallas.

BIG Outdoor has established itself as a major force in the outdoor advertising industry at the same time, our philosophy is to maintain the integrity of operating as a boutique firm with an emphasis on providing world-class services to both our clients and real estate partners.


For press and publicity contact:

Sonia Sakaria

P. 020 8731 3121