NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED spectacular reaches an estimated 3 million people per week.
“We are excited to have lit up our new Bryant Park Digital spectacular in the heart of Midtown Manhattan,” said Vaibhav “VG” Gupta, president and COO of Branded Cities. “The quality of the SNA product will ensure that this digital out-of-home platform will be the key focal point in the area for years to come.”
The new display system employs a 10 mm pixel pitch and is cantilevered to the façade of the Hilton Garden Inn Times Square Central, measuring 75’7″ long and 27’7″ tall (2,304 x 840 pixels). The screen, which replaced outdated technology, consists of a 56-foot main screen parallel to 42nd and angled returns on either side for extended reach to auto and pedestrian traffic. SNA Displays custom-engineered LED cabinets for the project to achieve 1/16″ corner gaps, a much more seamless canvas than the prior design.
“Working on this project was like coming home for me since earlier in my career I sold ad space on this sign,” said Pete Simon, director of OOH sales at SNA Displays. “Having a great relationship with world-class media companies like Branded Cities not only positions SNA Displays to provide the best client service possible, but it allows us digital signage veterans to see assets go through multiple lifecycles and gives a real sense of ownership.”
North Shore Neon provided LED installation services.
Visit SNA Displays’ Bryant Park case study for additional images.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Branded Cities
Branded Cities is the premier global out-of-home advertising company specializing in iconic media in iconic destinations that connects brands with people through Out-of-Home advertising media and services. To learn more, visit brandedcities.com.