DPAA Announces Date and Venue for Annual Global Summit
New York, July 19, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that its annual global summit will be held on October 11 at Pier 60, Chelsea Piers in New York City. The DPAA Global Summit is part of New York Digital Signage Week, October 10 — 14, coordinated by The Ministry of New Media.
The DPAA Global Summit is the largest one-day media event and spotlights the growing role of digital out of home in today’s omnichannel world. CMOs and agency CEOs take to the DPAA stage to talk about how their brands engage with today’s empowered consumer. Topics will include programmatic innovation, use of location data, effectiveness of digital out of home, privacy, among others.
The DOOH-E (Digital Out of Home Excellence) Awards will also be presented for the first time at this year’s Summit. The DOOH-E awards are a people’s choice award for most effect DOOH campaigns and are powered by Quotient.
“We look forward to welcoming the global advertising community to New York once again this year to have them engage with brand and agency leaders as we collectively drive digital out of home further,” said Barry Frey, President & CEO of DPAA.
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.