New York, April 06, 2020 – BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays, a top-tier LED display manufacturer that has built some of the largest and most iconic LED video installations in the industry, and Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for DOOH, to create a unique advertising experience for American Dream, Triple Five Group’s new retail-tainment complex in East Rutherford, New Jersey.
The evolution of shopping and entertainment, American Dream is an iconic destination hosting hundreds of retail, food and specialty stores together with indoor amusement parks and attractions: Nickelodeon Universe Theme Park, DreamWorks Water Park, Big SNOW Indoor Ski & Snow Park, Angry Birds Mini Golf and Blacklight Mini Golf, an NHL-size ice rink, and much more to come.
Throughout American Dream’s 3 million+ square foot complex, BOLDSITE Media’s UNIVERSE Network consists of 138 digital faces – ranging from large format LEDs to digital kiosks and parking deck entry LCDs, all deployed and operated by SNA Displays. The screens at American Dream have been strategically planned to deliver an exclusive full-motion digital media experience that allows brands to connect with consumers from entry to exit. With multiple assets within sight at any given time, the synchronized network creates a fully branded environment throughout the property.
To measure and prove the specific impact of the DOOH experience, the network has been equipped with Quividi’s audience & campaign intelligence platform. The solution provides audience impressions, insight and proofs of performance for all advertising campaigns being played and also enables real-time creative and targeted contextual messages, driving further engagement and sales. It also paves the way to programmatic trading.
“By integrating Quividi’s audience intelligence platform with our network of digital displays, BOLDSITE can provide our brand partners with real-time data, delivering a higher level of insight into consumer engagement”, says Bob Johns, President BOLDSITE Media. “This was a critical decision for us to help prove out the effectiveness of brand campaigns at American Dream.”
“BOLDSITE Media’s UNIVERSE Network is a truly unique DOOH experience, powered by SNA state of the art technology and Quividi’s high-fidelity data”, says Laetitia Lim, CEO Quividi. “Advertisers will be able to address visitors with the most engaging campaigns and measure and optimize their impact”.
“Our deployed media platform delivers the most capable playback solution for spectacular locations” said Mike Sabia, Client Service Group at SNA Displays. “Now, coupled with Quividi’s data, it allows advertisers to deliver the deepest brand engagements.”
About BOLDSITE Media
With offices in New York, Dallas and San Diego, BOLDSITE Media is the destination media company that creates and delivers boundless brand environments in high-traffic public spaces.
BOLDSITE partners with real estate developers, agencies, and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE assets are located in some of the most exciting lifestyle, mixed-use, entertainment, sports, and retail destinations in the country. For more information, please visit Boldsite.com.
About SNA Displays
SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Quividi – www.quividi.com
Quividi is the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens.
Brands use Quividi to turn DOOH & Digital Signage into a powerful medium, boosting engagement, traffic and sales. With our platform and data science, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy.